Hit the Right Spot in Digital Marketing | Understand your Buyer

The trouble with not having a goal is that you can spend your life running up and down the field and NEVER SCORE. — Bill Copeland

  • The Secret to understanding everything more clearly — The Golden Triangle
  • How to Become a Better Marketer
  • Understanding and Creating Your Buyer Persona

WHAT IS THE GOLDEN TRIANGLE?

In this entire process, you might make a lot of MISTAKES. But, remember:

Mistakes are future benefits, the value of which is yet to be realised.

HOW TO BECOME A BETTER MARKETER?

Gain Life Experiences

Make Better Conversations

  • The structure of the content should follow this framework. It is a very basic formula. Headline > First Sentence > Second Sentence > Third Sentence

Be as Authentic as Possible

UNDERSTANDING & CREATING YOUR BUYER PERSONA

  • As established, we all agree we communicate best and openly with our close friends and family members. One of the reasons we are able to do that is because We Know Them Well! Having a mutual understanding of what they like, what their interests are, allows us to communicate their way.
  • If everyone is your audience, no one will be your audience.

How to Create a Buyer Persona?

  • Demographics
  • Psychographics
  • Name: Sri Parshwa Cards
  • Industry: Wedding Cards retail
  • Location: Bengaluru
  • 21–25
  • 26–34
  • 35–45
  • 46–60
  • 60 and above
  • Male
  • Female
  • Home Visit
  • Visiting the Shop
  • Below 5 lakhs
  • 6–16 lakhs
  • 20–50 lakhs
  • Above 50 lakhs
  • 1 month
  • 2 month
  • 3 months
  1. Mr. Atul who falls in the age range of 46–60 who earns above Rs. 50 lakhs per annum, resides in Bangalore. He prefers visiting the shop and buying wedding cards 3 months in advance.
  2. Mr. Atul’s son, Rahul who falls in the age range of 21–35, earns in between Rs. 10–50 lakhs per annum, resides in Bangalore. He prefers to visit the shop to see the wedding cards before placing the order. He buys wedding cards 2 months in advance.

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